Taste: Earthy, robust, and warming! This savory rub and seasoning adds a rich, robust flavor to meats that is irresistible! A favorite among employees and customers and often referred to as the "go to dish" for grilling steak and impressing company. Great as a dry rub or finished with your favorite sauce. A must for every BBQ! How to Enjoy: Rubbing on steak, pork ribs, or tenderloin before grilling. Seasoning ground beef, chicken, or pork when making burgers. Adding to pan sauces and stews for a full bodied flavor compliment.